Article: Innovation Meets Protection: How Snakehive Re-imagined the Wallet Case for iPhone 17

Article: Innovation Meets Protection: How Snakehive Re-imagined the Wallet Case for iPhone 17
At Snakehive, we’ve always admired how Apple continues to push the boundaries of smartphone design. Every new iPhone release is the result of years of innovation, with each detail crafted to deliver an exceptional user experience. But with every leap forward in Apple’s design, comes a new challenge for us too, creating a case that complements that innovation while protecting what matters most.
Our tagline has always been “It’s what’s inside that counts” and we mean it. For us, it’s about more than just the phone itself. It’s about ensuring our customers feel confident that their investment is protected by a case that is durable, functional, and beautifully designed.
Prior to 2021, our signature wallet cases were crafted with leather wrapping neatly around the top of the iPhone’s camera. At the time, this design provided seamless protection. But as Apple advanced its technology, introducing larger and more powerful cameras, that original design became less practical.
We listened to our customers, who raised concerns about camera protection, and we adapted. By building up the protective inner shell and removing the leather strip at the top for the more the more recent iPhone models (with larger cameras), we improved durability to ensure a cleaner, longer lasting design; without the risk of peeling or wear.
When the iPhone 17 was unveiled, its bold new camera system created a fresh design challenge. We knew that simply reverting to leather wrapped around the entire camera edge wasn’t the solution; while it may have looked traditional, we knew it would inevitably wear down over time. That’s not the Snakehive way.
Instead, we went back to our brand principles: never compromise on quality or functionality. Our team re-imagined the wallet case design to provide exceptional camera protection while maintaining the premium look and feel that Snakehive is known for.
Before
After
If you’re upgrading to the iPhone 17, you may notice a subtle difference in your Snakehive wallet case compared to previous designs. This adjustment has been made deliberately to accommodate Apple’s re-designed camera, to protect your phone better than ever, to ensure your case remains durable and timeless in its appearance.
Because after all, when you’ve invested in Apple’s latest flagship device, you deserve a case that matches its innovation. At Snakehive, we’ve re-engineered our design so that you can carry your iPhone 17 with confidence, knowing it’s safe, secure, and beautifully protected.
Because it’s what’s inside that counts.